HBO director of digital and social media Jim Marsh breaks down the Game of Thrones approach to social marketing and fan engagement.
HBO has managed to ride the wave of fans’ organic social interaction around the show by getting involved in the conversations, while also using creative campaigns to keep stoking the fire during and between seasons.
HBO really knows how to do it. Other channels are almost there, like AMC. You need to keep the community talking, your brand needs to always be in the consumer’s mind.