And the award goes to…
Last weekend we saw 12 Years a Slave take home the Academy Award for Best Picture. However, the more important piece is the fact that ratings reached a 10 year high. With that little chunk of the viewing audience that surly commands some big money for sponsorships and commercials.
Just as I did with the Super Bowl, let’s not let this get into a report card of commercials, we can let Buzz Feed do that.
Unlike the Super Bowl, which brands will focus their commercials on just about anything under the sun, the Oscars commercials focus mainly on the subject matter, Hollywood.
Why is this a good ad? Well it combines the film nature of the night already in viewer’s minds but also sticks to brand message for Snickers. Rarely does this ever happen when it comes to special occasion advertisements like this, so here at Brandable we have to applaud those firms that manage to fit it into their strategy and voice.
However, Snickers was not the winner of the Academy Awards advertising war. That award was easily won this year by Samsung.
This selfie of many of the stars at the Academy Awards hit the record books. Twitter released the data regarding the picture itself:
This could not have been done without Ellen’s affable style of appearing to “wing it” when it comes to her hosting. If it was anyone else, the Samsung placement of the host using it might have appeared to be very distracting. This year, with Ellen, it appeared natural.
So, small planning aside, Samsung themselves got one of their best hosting spokespeople in Ellen DeGeneres. Samsung clearly won the Oscars, oh and that little movie known as 12 Years a Slave did pretty good too.