Data data everywhere!
Crowdsourcing, one of the best inventions for business research and development since the advent of the survey. Crowdsourcing helps business improve future products, tackle new target markets, and respond to issues faster before they become a major problem.
Sure websites have cookies and all these tracking analytics…
However, what a better way to truly reach your consumers then to engage them in product development. Social networks do that to a point, but only as a conversation, you may or may not see an idea come to fruition. Also, from a business standpoint the ideas from social may or may not match with what your future will be.
Enter the crowdsource…
One of the largest crowdsourced applications is Waze. A GPS system seemed odd at the start to crowdsource as texting while driving is illegal in most states, thus using an app would be much worse. However, they were successful in generating data from passengers and passive interaction of the application transferring speed data to warn of traffic patterns. Thus, making GPS much more useful. Waze was purchased by Google for $1.3 billion (yes, billion with a B).
An established company crowdsourcing is LEGO. They tried a beta version for a few years and then unveiled LEGO Ideas. As almost a Kickstarter-like site, users get to vote on user-generated concepts and LEGO will pick a winner. Now, LEGO gets its choice of whatever popular concept was. The most famous was the recent set which included female scientists. This was a PR move for LEGO but coming from the users showed the demand for it.
With sites like Pinterest and others like it becoming popular, it is a wonder why more businesses that are considered “lifestyle” brands aren’t using crowdsourcing.
Many ideas have yet to be used for crowdsourcing. A couple I see are weather as we all know how reliable weathermen can be, why not do it based on data? Another is travel, using the GPS method, many delays have a bit of delay of reaching our smartphones. I am thinking of mass transit delays or airlines could use crowdsourcing in this regard.
Data people, data…