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Tech failings! You see them every day with startups. App crashes, version delays, glitches, etc. However what happens when the big boys suffer from a hiccup or something even larger? You might have a serious brand problem on your hands.
Microsoft’s Broken Windows
So what OS are you running right now? Apple OS X? Windows 7/Vista? Windows XP? The issue is you most certainly aren’t using Windows 8. Back in April, it just surpassed desktop Linux. So why the big problem with Windows 8? Windows decided to really take a big risk and combine their operating systems of Xbox 360 and Windows Mobile and bring that to computers.
Windows didn’t really learn from Apple who separates their OS’s on their phones/tablets from their computers. Small icons are much better suited for touch screens.
Big users of Windows are businesses and majority of them have contracts with Microsoft. Who in their OS development team was told they wanted a change? Windows 7 was the logical upgrade for XP (which is still in heavy use by businesses). 7 was just an update for Vista, both still weren’t adopted by businesses.
So a decades old OS that is no longer getting support by MS is your reality Microsoft. What do you do? New OS? Well put a band-aid on it! The Financial Times stated this “band-aid” will correct and change key elements of Windows 8, one of the largest failures since New Coke.
Facebook’s Dropped Call
Facebook Home. The operating system for a phone that everyone was waiting years for, right? Facebook is a social web application that is the phenomena of a generation, so making this jump doesn’t seem out of the ordinary.
Facebook’s first problem is they only got support for the HTC First, when they claimed support over all devices. Also it is more an application rather than a true OS, it is for Android phones. However, it is incompatible with other Android phones.
Facebook really didn’t market this product at all, praying on the successes of their website to push growth.
The public’s answer: Nope. Google Play users gave the “application” 1 star. AT&T is prepping to dump the phone. According to that Guardian article, Facebook is debating on what they want to do now. This AT&T decision pretty much is the nail in the coffin for Home. They may need to really reach out to their target market and use that data they have on so many users. It is a wonder how FB could have such a failure with the potential for a huge database to mine.
As you can see the big boys can have some failures. It really appears a lack of market research was done on the part of Facebook and Microsoft. Assumptions were made in development and marketing these products. Microsoft assumed that mobile and video game operating systems were successful based on users approval, when instead users were using them due to lack of options for OS’s. Facebook ran into a similar issue of users needs. It is early in Facebook’s product response, so we shall see what they do post-Home.